Small businesses are the bedrock of local economies, and many are struggling to adapt to an online-first world. In New York State, where small business makes up 98% of the economy, it’s more important than ever to help local companies adapt and Clearbanc is proud to partner on Empire State Digital with the State of New York to help businesses reach new customers and broader markets.
In order for businesses to survive, everyone must build out their digital strategy and move at least a portion of their sales online to meet their customers where they are. This can feel intimidating for founders, but it’s also a huge opportunity to better measure the value of your company and leverage online data to grow their valuation and target new customers.
“COVID-19 has been tragic for all New Yorkers, but this state has a long legacy of forging strength and opportunity from adversity,” said Governor Andrew Cuomo. “The pandemic has forced us to find innovative ways to rethink our daily lives and reopen our economy, which is why we are launching Empire State Digital. By helping small businesses’ grow their digital presence, we’re providing them the tools to be more competitive, resilient and successful. The Empire State Digital initiative is the very definition of being New York smart.”
eCommerce traffic jumped ahead 10 years in the months following COVID shutdowns, giving businesses and Clearbanc is committed to helping businesses grow their online presence. We’re offering New Yorkers the following to accelerate their digital transformation:
- Discounted rates on funding for new customers
- Free company valuation to track growth week-over-week
- Educational content on improving the financial health of your business
“Every company today must be online. New York’s businesses will survive this crisis by growing their digital presence,” said Michele Romanow, Co-Founder and President of Clearbanc. “Funding can be a huge barrier, and that’s where Clearbanc can help. We’ve invested over $1 billion into thousands of companies, and are offering exclusive discounts to New York-based founders and a free consultation to grow the valuation of their business.”
To find out more about Empire State Digital, visit: https://esd.ny.gov/empire-state-digital
To learn about Clearbanc’s involvement, go to: https://partners.clearbanc.com/newyork/
